What just happened? PC hardware behemothic Gigabyte has seen its share toll crash around 25% after making derogatory comments most what it described as cheap and poor-quality products being made in China. The Taiwanese business firm has apologized, but the damage may have already been done.

The furor arrived after Gigabyte published a post on its website challenge that its products differed from unnamed rivals who used Chinese manufacturers in a "low-cost, low quality way," reports Bloomberg.

The post didn't get down well in Prc, patently. There was outrage on social media, while online retailers JD.com Inc. and Suning.com Co removed the company's product listings—searches for "Gigabyte" or its Chinese brand name, "Jijia," on the platforms returned no results.

Gigabyte has since deleted the mail and issued an apology that blames "internal mismanagement." Information technology promises to "deport a thorough review of [these] inappropriate remarks," adding that its words were "seriously inconsistent with the facts."

"Chinese product helps Gigabyte to create fantabulous products and loftier-quality experience[south] for consumers effectually the world, product quality has stood the test of the marketplace and consumers for many years," reads the translated statement.

Gigabyte's share price over the concluding five days

Despite the apology, Gigabyte'south share price plummeted for ii days. Information technology dropping from $4.threescore on Mon to a low of $iii.34 yesterday, wiping effectually $550 meg off the company's market value.

Bloomberg notes that several companies have been boycotted in China, including Nike and Adidas, though this was over criticism of the state's treatment of Muslim Uyghurs in Xinjiang. It remains to be seen whether Gigabyte is forgiven in a market with 1.iv billion consumers.